Sunday, May 5, 2013

In Response to Cody's Post About Bundle Deals

In his post Cody talks about bundling deals and how they seem to trap consumers into buying more food than they need. I agree with his stance that these deals entice customers to spend more money at the store. If you see something that looks like a good deal you'll usually go for it even if you don't need the extra food or product. Companies know what they are doing with these deals, it makes consumers believe they are getting a great deal even if they don't need the extra product. Getting a good deal feels good to consumers so they usually go for the extra purchase.

What do you think? Do deals like these "trap" consumers into purchasing more than they actually need?

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