In her post Mellissa talks about SMS messages getting read more often that emails when used as a marketing tool. I would have to agree with what she said. When I get an email from a company I don't recognize I don't even open it, but when i receive a text message I almost always read it no matter who it's from. I think this is a marketing strategy that is under-utilized using this method over, or in addition to, emailing would yield more retention of information by consumers and attract more consumers in general.
What do you think would SMS messaging be an effective marketing strategy?
No comments:
Post a Comment