Group buying offers are no longer being effective at marketing subscriptions. People are used to seeing offer after irrelevant offer to subscribe that this technique is no longer proving successful. Merchants are also realizing that this techniques are becoming less successful poor retention rates and negative impact on the bottom line aren't worth the one-time uptick group buying offers provide. More targeted personalized offers will need to take the place of group offers for a better effective strategy.
What do you think? Can group offers still be successful or not?
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