Samsung and Apple are direct competitors in consumer electronics, and especially in the sale of smart phones. Samsung recently lost a legal battle with Apple over the use of technology in their smart phones that was patented by Apple. Samsung was ordered to pay Apple 1$ billion in damages. Samsung seems to be striking back by starting a new ad campaign that pits the iphone 5 and galaxy 4s phones side by side. Apple has tried this tactic before with mixed results. I personally think it is a better idea for samsung to emphasize how it's product is different from it's competitors, not just bashing apple. Differentiating their product from other smart phones would better persuade consumers who want something different from their phones to purchase their product.
What do you think? Could simply bashing Apple help samsung catch up in smart phone sales?
Original Article: http://www.nytimes.com/2012/09/19/business/media/samsung-apple-fight-moves-to-the-marketing-arena.html?_r=0
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