In Response to Jake Atherton: Customer Satisfaction v. Customer Value

I agree with Jake's points in his blog entry. Customer satisfaction comes with high customer value. Customer satisfaction cannot exist with low customer value. If a buyer of a product does not get what they wanted in a product, they will not be satisfied with that product. Customers only buy a product if it satisfies their wants or needs. They want something that not only satisfies these needs, but also does it at a reasonable price. Customer value is the difference between the benefits a product provides and what that person has to give up in order to get the product, be it money or otherwise. Customers are only satisfied if this difference in value is at, above, or near their expectations. This is why, in my mind customer satisfaction can only exist with high customer value. What is your opinion? Can customers be satisfied even if their value of a product is low?