Gap and Product Red

Gap recently formed a partnership with Product Red to sell t-shirts where 50% of the profits will go towards fighting AIDS in Africa. Although I am a believer that any amount of help for this cause is better than nothing at all. I also believe that this is most likely an attempt by Gap to repair their image after news broke of the company using sweatshop labor in the South Pacific to manufacture its' clothing. Personally, I don't think that 50% of profits are enough. Many companies do partnerships like these with more of a percentage being donated, and most of them are not recovering from a sweatshop labor controversy. I think that a big part in Gap's decision to carry product red shirts is to repair their image, which shouldn't be the primary concern when donating to a cause. Gap is still pocketing half of the money made on these shirts, if they wanted to repair their image this wasn't the right move. I think in order to fix their public image they should have given much more of a percentage. In my mind this didn't repair Gap's problems with the perception of their company.

Do you think 50% of the profits of Product Red's merchandise in Gap stores is enough to fix the public perception of the gap brand? If not what do you think they should have done?