Sunday, February 24, 2013

Marketing of a New Technology In Cell Phones

Recently I saw an article (Link below) about a new technology that could be adopted in the near future by electronics companies, for cell phones and possibly other devices. This innovation was thought up by Polytron Technologies Inc. They are manufacturers of electronic and optical visionary glass. This technology when applied to electronics enables manufacturers to make translucent, touch screen cell phones out of glass. I think if marketed right this could widely appeal to cell phone users who want something unique out of their phones. The glass is conductive, supposedly making it scratch and shatter proof. What are your opinions on this development in technology of cellphones? How do you think it could be marketed?

http://www.fox44abc22yourvoice.com/story/21307530/polytron-technologies-release-transparent-cell-phone-prototype

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