Katie questioned weather we had encountered other successful cause related marketing strategies. An example I thought of was the company WeWood. This company uses a green marketing strategy by making watches out of wood. By using 100% natural materials they were marketing themselves as a very environmentally friendly company. In addition to this, they had a partnership with American Forests. With this partnership they were able to market the fact that with every watch they sold, a tree would be planted. In my mind this was a very effective marketing strategy in addition to making their products out of natural materials. It ended up working on me, I bought one.
Do you think cause related marketing is effective marketing strategy? What other companies can you think of that do this type of marketing?
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