We are constantly barraged by advertisements whether it's from television, the internet, or radio advertisements are everywhere. Of these advertisements how many do we actually remember? From a consumer's prospective these ads are just annoying. Consumers are exposed to so many advertisements on a daily basis that they are becoming desensitized to advertising. This is especially true with internet advertisements. This over saturation of adds in the online marketplace means that each additional ad diminishes the value of the collective whole. Despite this companies still pile money into online ads, when they could be just reducing the impact of the ads by desensitizing consumers to them in the first place.
What do you think? Are consumers beginning to becoming desensitized to advertisements? what could be done to combat this?
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