Naomi Klein claims in an article that there is a new trend emerging in marketing. This trend has brands abandoning flashy logos on their products, or abandoning logos altogether, for a more plain looking product. Companies such as Absolut vodka and Starbucks have already tried this technique with positive results. I think this technique could work for other companies as well. Many people don't care about flashy logo's or brands, some are even against them. This technique of straying away from logos or brands would put emphasis back on the quality of the product.
Do you think this technique of dialing back on logo's or branding could work for other companies? Why or why not?
Article URL:
http://www.guardian.co.uk/books/2010/jan/16/naomi-klein-branding-obama-america
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