In his post Jon talks about several advertisements on television which he finds annoying, then poses the question, are these advertisements effective? I think that is some ways they are but in others they are not. For brand awareness and recognition, I think they can be effective. If a brand has a commercial that is annoying to a viewer, chances are they will remember what the commercial is advertising, not just the annoying part. In this sense it could be an effective way elevating awareness of the brand. In another sense if the commercial is so annoying that the viewer develops a negative correlation between the advertisement and the brand, the advertisement could drive the customer away. Although advertisements like these can get stuck in your head and create brand awareness, I don't think it is worth it marketing wise to deliberately annoy your audience and possibly drive away viewers.
What do you think? Could these advertisements work? What are some examples of this concept working? Or not working?
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