In her post Melissa talks about a number of April fools ads that several companies are running that feature products that would never make it otherwise, such as bacon flavored mouthwash. I think these advertisements, although they are not advertising a real product, are beneficial to the companies. The products are so ridiculous that they bring attention to the commercials, where as otherwise consumers might not pay attention to the advertisement as much. In my opinion this is a good technique to bring attention to the overall brand even if they are not advertising a real product.
What is your opinion? DO you think these advertisements are a waste of time and resources? Or is the brand recognition worth the money spent?
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