In today's struggling job market it is more important than ever to market yourself as a valuable asset to companies that you are looking to work for. This can be done in many different ways but one approach is to market yourself as a product or service that you are selling to a company. Define your mission and the benefits you offer. Set your objective, what exactly you want to achieve. Construct observable measurable goals that have indicators that show you are accomplishing or have accomplished your goal. Be realistic in evaluating yourself, what are your strengths and weakness. What opportunities can you take advantage of? What threats are there to you accomplishing your goal? Develop a strategy for how you plan to market yourself, periodically evaluate your efforts to market yourself and make changes if needed.The steps are traditionally applied to marketing a product or service but I believe that marketing yourself is just as, or even more important especially when looking for a job in today's economy.
What is your opinion on this topic? Can traditional marketing techniques be applied to finding a career?
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